I just completed a 10,000 motorcycle trip to the four cowboy states for Iron & Air Magazine. The goal was to help demonstrate the "Just Go" utilitarian abilities of the 2015 Ural Gear-up 4WD sidecar. A dedicated issue was captured on the trip as we cycled west in search of story. In addition to connecting great brands to participate in the adventure, we created a 40 day window of engagement across multiple channels - resulting in over 50,000 entries into a custom Ural giveaway.
Feature Article / Portrait of a Legend
I just finished an in depth article on famed mountaineer Ed Webster. Look for it in an upcoming issue of Sidetracked.